BENJAMIN

BENJAMIN

BALLICAS

BALLICAS

I bring brands into alignment through strategy that builds clarity and trust.

02:20:24 PM

BRAND STRATEGIST | MARKETING DIRECTOR

BASED IN

HAMBURG, GERMANY

AVAILABLE FOR WORK

ABOUT ME

I'm a brand strategist and marketing director, focused on identity and positioning, creating strategy that helps brands feel clear, aligned, and true.

My approach is simple: understand who you are first, then shape how that shows up in your brand. From messaging to positioning, every layer is intentional — balancing depth with clarity and trust.

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Years of Experience

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Years of Experience

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Years of Experience

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Companies Trusted

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Companies Trusted

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Companies Trusted

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Brand founded

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Brand founded

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Brand founded

EXPERIENCE

Built through leadership, strategy, and hands-on brand work.

A focused timeline of roles across marketing leadership and brand strategy — each one adding depth to how I think about identity, positioning, and building brands that hold up.

Founder &
Brand Strategist

2026 — Present

ARU STUDIO

Brand strategy consultancy for conscious founders and creatives, built on The Clarity Cycle™ — a proprietary methodology for closing the gap between who you are and how you show up.

Strategy

Identity

Methodology

Head of Marketing

2024 — 2025

Turbit

Global leader in AI-based early failure detection for wind turbines. Led brand and product positioning, website relaunch, and product communications.

Positioning

Branding

Communications

Chief Marketing Officer

2022 — 2024

STRAFFR

Fit-tech startup known from Die Höhle der Löwen, showcased at CES. Led brand strategy, crowdfunding, and digital campaigning — working with World Cup and Olympic champions.

Branding 

Crowdfunding

Campaigning

Chief Marketing Officer

2020 — 2022

Egret (Walbergs Urban Electrics GmbH)

Germany's leading premium micromobility brand, engineered for quality. Led full rebrand and brand strategy, launching a completely new product lineup across B2C and B2B.

Rebranding

Strategy

Product-Launch

Head of Marketing

2017 — 2019

Emmy Sharing

Europe's leading electric moped sharing company. Led post-Series A rebrand, marketing, and campaign strategy — driving multiple city market launches and the company's international expansion across Europe.

Rebranding

Campaigns

Expansion

Product Marketing Manger

2012 — 2016

ING Bank

One of the world's leading banks. Led brand relaunch and product campaigns for the current account line. Gold, Best Digital Campaign.

Relaunch

Campaigns

Production

SELECTED

WORKS

SELECTED

WORKS

avant garde portrait
ING

Digtal Campaigning Branding

avant garde portrait
ING

Digtal Campaigning Branding

avant garde portrait
ING

Digtal Campaigning Branding

Serene Portrait flowers
EMMY

Branding Communications

Serene Portrait flowers
EMMY

Branding Communications

Serene Portrait flowers
EMMY

Branding Communications

Elegant red portrait
STRAFFR

Partnership Branding

Elegant red portrait
STRAFFR

Partnership Branding

Elegant red portrait
STRAFFR

Partnership Branding

View all

View all

SERVICES

01

BRAND STRATEGY

I get to the truth behind a brand before I build the strategy around it. From positioning to messaging, I shape how a company is understood — ensuring every decision is rooted in who it really is, not just how it looks.

BRAND STRATEGY

I get to the truth behind a brand before I build the strategy around it. From positioning to messaging, I shape how a company is understood — ensuring every decision is rooted in who it really is, not just how it looks.

BRAND STRATEGY

I get to the truth behind a brand before I build the strategy around it. From positioning to messaging, I shape how a company is understood — ensuring every decision is rooted in who it really is, not just how it looks.

02

IDENTITY & POSITIONING

I define what makes a brand distinct and where it belongs in the market. From origin story to market narrative, I turn identity into a clear, ownable position that holds up under pressure.

IDENTITY & POSITIONING

I define what makes a brand distinct and where it belongs in the market. From origin story to market narrative, I turn identity into a clear, ownable position that holds up under pressure.

IDENTITY & POSITIONING

I define what makes a brand distinct and where it belongs in the market. From origin story to market narrative, I turn identity into a clear, ownable position that holds up under pressure.

03

MARKETING LEADERSHIP

I step into founders’ and leadership teams’ shoes as a hands-on strategic partner — leading brand, campaign, and go-to-market direction. From full rebrands to product launches, I bring structure and clarity to teams that need to move fast without losing the plot.

MARKETING LEADERSHIP

I step into founders’ and leadership teams’ shoes as a hands-on strategic partner — leading brand, campaign, and go-to-market direction. From full rebrands to product launches, I bring structure and clarity to teams that need to move fast without losing the plot.

MARKETING LEADERSHIP

I step into founders’ and leadership teams’ shoes as a hands-on strategic partner — leading brand, campaign, and go-to-market direction. From full rebrands to product launches, I bring structure and clarity to teams that need to move fast without losing the plot.

PROCESS

01

DISCOVER

I start by understanding the brand from the inside out — the people behind it, the market it's entering, and the gap between where it stands today and where it needs to go. No assumptions, no shortcuts.

Portrait of Man on glasses

01

DISCOVER

I start by understanding the brand from the inside out — the people behind it, the market it's entering, and the gap between where it stands today and where it needs to go. No assumptions, no shortcuts.

Portrait of Man on glasses
01
DISCOVER

I start by understanding the brand from the inside out — the people behind it, the market it's entering, and the gap between where it stands today and where it needs to go. No assumptions, no shortcuts.

Portrait of Man on glasses

02

DEFINE

From that understanding, I shape a clear strategy and positioning — grounded in what's actually true about the brand, not just what sounds good on a slide.

Portrait of a Woman

02

DEFINE

From that understanding, I shape a clear strategy and positioning — grounded in what's actually true about the brand, not just what sounds good on a slide.

Portrait of a Woman
02
DEFINE

From that understanding, I shape a clear strategy and positioning — grounded in what's actually true about the brand, not just what sounds good on a slide.

Portrait of a Woman

03

BUILD

Strategy becomes identity: messaging, narrative, and a market position that's distinct and ownable. Every detail is intentional and built to hold up under scrutiny.

Fashion Portrait

03

BUILD

Strategy becomes identity: messaging, narrative, and a market position that's distinct and ownable. Every detail is intentional and built to hold up under scrutiny.

Fashion Portrait
03
BUILD

Strategy becomes identity: messaging, narrative, and a market position that's distinct and ownable. Every detail is intentional and built to hold up under scrutiny.

Fashion Portrait

04

LAUNCH

I bring the brand into the market and stay hands-on through execution — campaigns, positioning, and go-to-market — until it lands and performs.

Lifestyle Fashion Portrait

04

LAUNCH

I bring the brand into the market and stay hands-on through execution — campaigns, positioning, and go-to-market — until it lands and performs.

Lifestyle Fashion Portrait
04
LAUNCH

I bring the brand into the market and stay hands-on through execution — campaigns, positioning, and go-to-market — until it lands and performs.

Lifestyle Fashion Portrait

LET'S BUILD
SOMETHING
THAT LASTS

CONTACT NOW