(still looking for a photo that actually feels like me)
BENJAMIN BALLICAS IS A CREATOR, BRAND STRATEGIST, AND MARKETING DIRECTOR CRAFTING TRUER STORIES, IDENTITIES, AND STRATEGIES FOR FOUNDERS AND HUMAN-LED BRANDS.
Services
Brand Strategy
Identity & Positioning
Marketing Leadership
Creative Direction
Content Production
Approach
My approach is simple: understand who you are first, then shape how that shows up in your brand. From messaging to positioning, every layer is intentional — balancing depth with clarity and trust.
Professional Experience
From ING to Emmy, Egret, STRAFFR to Turbit — most recently as Chief Marketing Officer. Multiple industries, multiple roles, always at the core: strategy, brand, digital marketing and leadership. ARU STUDIO is the current expression of that — the natural continuation of everything I've learned, but also a return to the starting point: the person behind it.
Brands & Clients
ARU STUDIO
Egret
Turbit
Emmy
ING Bank
STRAFFR
Contact