Brand & Strategy Led a full rebrand and brand strategy across a complex, multi-brand architecture — closely shaped by the founder's strong vision for the company. Go-to-Market Introduced digital marketing and B2C e-commerce to a company that had sold almost exclusively B2B — including the first online hardware sales in my career. Results Delivered strong marketing KPIs, supported a major new investor coming on board, and led a full rebrand across brand, product, and office space.