Led brand strategy, marketing, and communications as part of senior management alongside the two founders and the COO. Built the function hands-on in the early stage — owning brand, campaigns, and content directly — before scaling into a team of up to 9 and introducing agencies, freelancers, and a production partner as the company grew. Rebranded the company and launched the first marketing campaigns within the first three months. Drove multiple city launches in year one, further expansion in year two, and international growth in year three — scaling the company from a handful of employees to several hundred contracted staff. Led major partnership management with large energy providers. Delivered strong YoY growth, brand image, customer retention, CAC, and ROAS — while operational metrics remained a persistent challenge for the business.