Contributed to digital advertising, creative direction, media buying, and website work during the brand relaunch, building the professional and personal standing that led to being entrusted with the role of Product Marketing & Communications Manager for the new Girokonto product. Co-led creative direction from the client side on the brand relaunch campaign "Lebe lieber," shot on location in South Africa, and took on lead responsibility for the communications and campaign strategy that followed. As Product Marketing & Communications Manager, led the integrated two-part product launch shot in Austria: the "#Lebensliste" teaser and awareness campaign, and the product campaign "Das Konto meines Lebens" — including an early, ahead-of-its-time partnership with Uber. Managed multi-million budgets, complex production, and agency and internal alignment through to a successful launch — winning Gold for Best Digital Campaign (IAB Webad) and a shortlist for Best Integrated Campaign.